"Sheppard, Mullin, Richter & Hampton is stepping onto the runway with the launch of its new practice group: fashion and apparel.
"From negotiating contracts for TV reality show 'Project Runway' to fending off UGG boot knock-offs, the new group is marketing itself as the go-to firm for Los Angeles and New York's booming fashion industries.
"The firm's debut seminar during this year's New York fashion week advertised: 'Get the skinny on FAT [Fashion Apparel Team] law,' and displayed a sketch of a lanky model. The event featured talks on topics such as celebrity licensing agreements and modeling contracts."
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